It started with an early morning departure. On 7 August 2024, creative director Giles Lovell Wilson and a lean, focused crew boarded a flight out of Stansted Airport — destination: the source. The mission was clear: follow LOKARR’s premium yellow BS5534 roofing batten from its origins as a raw log all the way to the finished product
What followed over three intensive shooting days was a story of craftsmanship, precision, and an extraordinary supply chain, one that LOKARR has spent years refining.
The Team
The production was kept deliberately small and nimble. Giles Lovell Wilson, the creative eye behind the project.Small enough to move freely through working timber mills and active factory floors; experienced enough to capture the cinematic quality the LOKARR brand demands.
This was not unfamiliar territory for the team. Giles and his crew bring with them a track record forged across some of the world’s most demanding visual briefs high-end fashion campaigns for the likes of Tommy Hilfiger and Gucci, and cosmetic brand work for household names including Camay and Max Factor. Brands that tolerate nothing less than exceptional. The challenge here was different in texture but equal in ambition: to take timber, raw, industrial, unglamorous in its natural state, and bring it to life. To find the beauty in the grain, the drama in the process, and the craft in every stage of the journey from forest floor to finished product.
Where It All Begins
LOKARR’s story begins not in a warehouse or on a building site, but deep within the managed forests of Scandinavia. The crew’s first task was to capture this,the sheer scale and pristine beauty of the forests from which LOKARR selects only the highest-grade timber. Tall, straight-grained softwood trees, grown slowly in cold northern climates, producing the dense, consistent wood that makes a LOKARR batten so fundamentally different from what you’d find from a standard timber manufacturer.
The origin of each piece of timber is not left to chance. LOKARR’s ‘Chain Traceability begins here, in the forest, recording the species, grade, and origin of every piece before it moves another metre down the chain.
Precision Meets Heritage
From the forest, the crew followed the logs to the timber mill, and it was here that the scale of LOKARR’s investment in quality became viscerally apparent. Huge, debarked logs arrived on conveyor systems, the air thick with the fresh, sharp scent of cut pine. The mill combined the heritage knowledge of local Scandinavian timber craftsmen with the latest laser-guided cutting and kiln-drying technology.
Giles and the camera operator moved carefully through the production floor, capturing close-up details of the machinery, the precision cutting blades, the kiln drying chambers, the grading lines where every plank is assessed before it earns the right to carry the LOKARR name. Stacks of freshly cut yellow battens glowed under warehouse lighting: vivid, uniform, immaculate.
Packaging and the Chain of Custody
Once cut, dried, and graded, the battens move into specialist packaging, and this stage proved to be one of the most compelling parts of the film. LOKARR’s distinctive, blue-branded wrapping is not merely aesthetic. Each wrap is engineered to prevent contamination, moisture ingress, and physical damage throughout a journey that will take the battens from a the mill yard, onto dedicated shipping, across the Sea, and into a UK depot.
The camera captured packs of LOKARR-branded battens being loaded and secured, stacked tight, wrapped blue, and clearly marked with the BS5534 standard that defines their structural suitability as a roofing batten..
LOKARR’s Technology in Action
Threaded throughout the filming, woven into each stage of the process was a demonstration of what makes LOKARR genuinely unique in the industry: its proprietary traceability app and Chain Traceability Certificate system. This is not a bolt-on digital feature; it is the backbone of LOKARR’s entire proposition.
Scanning a batten at any point in the journey surfaces the complete documented history of that specific piece of timber. By the time those battens reach a UK building site, the site manager can generate fully accredited certification directly from the app something no other batten supplier in the market currently offers.
Three Days, One Story
Over three full days of shooting, the crew documented every major chapter in the LOKARR batten’s journey. The footage gathered will be edited in London into a suite of films: a definitive 2–3 minute master edit, a longer 7–8 minute documentary version, and a series of shorter 45–90 second pieces each focusing on individual elements of the LOKARR story, the forest, the mill, the technology, the packaging, the fleet, the depot, the site.
The stills captured alongside the video content, the debarked logs rolling through the mill, the inspector surveying vast timber stacks, the immaculate yellow cut ends of freshly processed battens, the branded blue LOKARR packaging gleaming in summer light, will support advertising, point-of-sale materials, PR, and product branding across LOKARR’s communications.
What the crew captured over those three August days is more than a corporate film. It is evidence: that behind every LOKARR batten arriving on a British roof is a story of forest-to-site integrity, obsessive quality control, and a supply chain that is, for the first time in this industry, fully and verifiably transparent.
